You get few chances to attract developers and technical decision-makers to your product. Traditional marketing strategies typically don’t work with developers. Product documentation should reflect the product experience from getting started to production.
We can help you reach those folks through a meaningful message that sets the right expectations. Developers will have a clear understanding of why your product matters.
Technical messaging
Articles, guides, videos, and documentation should center around your business goals while delivering a clear message of why your product is different from the competition.
We will collaborate on a message that aligns business goals with product engineering. Technical folks prefer the products and services they consume to meet them where they work. But you will rarely get clear feedback about how. We will help you paint that picture to uncover areas of friction and measure success.
We will create a content plan that speaks to new and existing users in a real-world context. Helping to answer “why” and “how” your product fits with their solutions. The articles will be engaging, with interesting diagrams and other creative visuals. We can help create video storyboards that drive engagement and product placement.
Product Documentation and Learning
Create a clear separation between explaining the customizations your product offers and how to use your product. Arrange documentation to follow the journey of your user (not how your engineers think). Find a balance between generating references from code and adding that extra “human” context.
A product’s documentation is almost always an afterthought. It’s also the first (and only) way a potential user will decide if the product meets their needs. Most application developers do not like handwriting documentation, instead, they try to “code their way out” with 3rd party tools and metadata.
Your product documentation is how you market to developers.
We will bring an outsider’s perspective to interacting with your product or service. We will give you unfiltered feedback about how it aligns with your internal goals. Then we will help balance the generation of docs with a personal (handwritten) touch.
